in Short

Kenya Facebook introduces VAT

“Due to the implementation of a value added tax (VAT) in Kenya, Facebook is required to charge VAT on the sale of ads to advertisers who do not advertise for commercial purposes in Kenya,” the group explains in a communication.

To this end, a 16% VAT on advertising services purchased after April 1, 2021 will be charged to all advertisers whose commercial country is Kenya and who have not confirmed that they are advertising for commercial purposes. But not to Facebook account holders who do not meet these criteria.

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