The Rwandan capital will host the AIC – MOCA festival from June 30 to July 3. It is a unique event designed to promote the cultural and creative industries sector in Africa by bringing together its main players.
By Dounia Ben Mohamed, in Kigali
When Africa and its diaspora get together to promote what the continent holds dearest, it gives the AIC – MOCA festival. A unique event that will take place in Kigali from June 30 to July 3 with the ambition to promote the cultural and creative industries sector in Africa by bringing together its main actors.
An African initiative led in collaboration by Africa in Colors, a platform launched in 2018 and dedicated to the promotion of CCIs; as well as MOCA, which works towards the same goal but from the diaspora.
“The idea is to partner to tell our story of collaboration and integration in markets,” says Raoul Rugamba, Rwandan entrepreneur and founder of Africa in Colors. The festival is built around three main axes: education, collaboration and access to finance. Together, we form a global network of 50 countries around the world, 35 being on the African continent and 15 outside it.”
The 2022 edition of the festival will host renowned artists, including the rapper Youssoupha or the group Magic System. But also designers, creators of animated projects … ICC actors of the continent. And international players in the sector, including YouTube.
“Our greatest strength is the CCI players who drive the sector across the continent”
The idea is to bring the world back to Kigali for three major reasons,” says Raoul. First, to show a new image of Africa through the CCI. Second, to boost the economy and trade through CCI. And third, to position Rwanda as a hub for CCI. He added: “Our greatest strength is the CCI players who drive the sector across the continent. Across the continent they are doing extraordinary things but they have not been emulated by policy-makers, because of the lack of ecosystem and as a result of financiers and investors too. This is the challenge: to create this ecosystem. Africa in Colors has the vocation to create this ecosystem so that the sector contributes to our economy and creates sustainable jobs.
Because Raoul is convinced, even more so in this post-COVID crisis context, the sector has the potential to drive the economic recovery and to create these millions of jobs that the continent needs more than ever. “The share of the CCI sector for Africa as a continent is less than 2%, while the global market is worth more than 2 billion dollars, and this is primarily due to the fact that we, all of us, creative entrepreneurs and other actors in the creative industry, are working each in our own corner, without a collaborative platform.”
At this festival, these actors will have the opportunity, beyond connecting, to expose their Africa-made creativity.
Find out more: https://africaincolors.com