• Cameroon Dangote imposes itself on the cement market
  • Cameroon Dangote imposes itself on the cement market

Cameroon Dangote imposes itself on the cement market

In only two years, the Nigerian cement plant has supplanted Cimencam of the Lafarge Group, which has been operating in the country for fifty years. Shoving at the same time a booming market.


By Didier Ndengue, in Douala

For five weeks, the managers of brick stores and bricklayers Cameroon are at the school of Dangote Cement Cameroon. During workshops called “3 X Biz Day”, organized every Friday, the partners of the Cameroon branch of the Nigerian multinational are built on the quality and manufacturing secrets of its cement. On Friday, November 3rd , company’s officials  received a delegation of fifty people from the central region, after that of the coast, for another working session. It is also the occasion for some, to discover the facilities of the cement factory located at a place called “Base Elf” in the economic capital.

The subsidiary claims 46% market share

This initiative is at its first experience in the company, since its opening in 2015. It allows users and dealers of cement Dangote, to know the manufacturing circuit in order to attract customers. The charity operation is led by Daniel Ate and Maurice Diekem, respectively director of marketing and communication, and commercial director. Through this approach, the Nigerian cementist trains ambassadors to concretize the Cameroonian market, which it has largely controlled for a few months. Indeed, the subsidiary claims 46% of the market share. It thus supplants Cimencam of Lafarge Group, which reigned supreme in the country for five decades. Ciments d’Afrique (Cimaf) Cameroon, subsidiary of the Moroccan Addoha, installed in Cameroon since 2012, and Cameroonian Mecdem, share the rest of the market.

Production rate up

The arrival of the Nigerian giant multi-billionaire Aliko Dangote in Cameroon, requires other cement plants to redouble their efforts on a daily basis. Many are already reviewing their production rates and penetration techniques in the local market. Remember that Cameroon is engaged in several construction sites. The commercial offensive launched by Dangote Cement and its competitors is therefore timely. The latest statistics reveal that Dangote Cement Cameroon, on September 30, 2017, sold 938,000 tonnes of cement in Cameroon. This is an increase of 16.4% over the 806 000 tonnes marketed during the same period last year. It plans to reach 1, 3 million tons before the end of the current year.

Morocco’s Cimaf has also announced that it will triple its current production capacity from 500,000 tons to 1.5 million tons per year by 2018. Cimencam, meanwhile, says it has a balanced presence on National territory. The company has an integrated cement plant in Figuil in the north and a concrete plant in Olembé in the center. “With this powerful industrial tool, the company now has an annual capacity of 1,500,000 tonnes and ensures the availability of its full range through a strong distribution network: 8 depots deployed throughout the country”, rejoices the structure on its website. Medecm, the last cement plant to open in Cameroon, aims to produce 600,000 tonnes a year.

A second production plant in Yaoundé

To continue to maintain continental leadership, Dangote Cement will open a second production plant in the city of Yaoundé to better control the Cameroonian markets and the Central Africa subregion. The cement giant in Africa is implemented in 15 states of the continent. It plans to produce 48 million tonnes by 2020 in these countries. According to the top management of Dangote, its success is based on human resources and modern technologies of the latest generation. In Cameroon, for example, the cement sector employs more than 700 people (98% nationals and 2% foreigners).


By Didier Ndengue, à Douala

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