• Agribusiness: African Champions vs Multinationals
  • Agribusiness: African Champions vs Multinationals

Agribusiness: African Champions vs Multinationals

OCP, Rouiba, Agrisatch, Olam … More and more African stakeholders are involved in the agricultural sector in Africa. And they compete with multinationals.

 

By Lilia Ayari

Since October 2014, a program is laying the foundations of a real development of agriculture in Gabon, a country where, for a long time, the activity has been neglected for black gold. But with the instable oil prices in the markets, Gabon, engaged in economic diversification process, is trying to develop its subsoil resources. One of the main objectives includes the agricultural project entitled “Gabonese Agricultural Achievement and Engaged National Initiatives” (the Graine Project) as a result of a public-private partnership between the national authorities and the Singaporean Olam which created Sotrader, the supervisory body of the project. And it seems that the first fruits were harvested according to the last year’s assessment while the program, in force in four provinces of the country, was launched in the Haut-Ogooué Province located in the south east. Ultimately, by 2020, it should cover the entire country. The project, which aims to foster agricultural entrepreneurship, not only focuses on small farmers, providing technical assistance and training to increase their productivity, but also facilitates access to modern equipment, affordable loans and land deeds. Against all odds, the enthusiasm was immediate: in the first year, the program generated about 1,200 jobs and is expected to cover a total of 200,000 hectares. By 2020, 30,000 people in 1,600 villages should participate in the initiative.

Graine: 30,000 villagers trained in agriculture in Gabon by 2020 

A craze against all expectations! But by targeting the small farmers, who were encouraged to organize themselves into cooperatives, totaling 14,000 people, by providing them with plots of land of four to seven hectares, thus generating income in the marginalized area, strong training, and equipment …, Graine encouraged the villagers to turn to agriculture. The bet of a man in particular, Gagan Gupta, Managing Director of Olam Gabon, convinced of the agricultural potential of the country. “Soon, oil will no longer be the main wealth of Gabon! The future is green gold!”, he said. And his ambitions are far from being limited to the Graine program. Olam Gabon, a subsidiary of the Singaporean firm Olam International, was founded in 1989 in Nigeria to export cashew nuts to India. Today it operates in 70 countries, including 25 African countries, and has been operational in Gabon since 1999, The world’s largest cashew distributor, and second largest coffee distributor in the world, now dominated by Japan’s Mitsubishi and Temasek, the sovereign wealth fund of the Republic of Singapore – has other projects in the country, for example in palm oil. It inaugurated on 11 April its largest oil palm plant in Africa, the second plant of the Olam group in Gabon, in Bilala site, within the lot N ° 1 of Mouila plantation in the southern province of Ngounié. “RSPO (Roundtable on Sustainable Palm Oil) certified oil, which guarantees quality oil, meeting the standards of the label,” said the group in a statement. With an area of ​​17 hectares, the plant will process 90 metric tons of palm diets per hour and produce 138,700 metric tons of palm oil per year. “An activity unusual in the country because of the important deforestations it arouses. This is not going to stop the group, as it also operates in rubber, fertilizer and in the development of Nkok special economic zone dedicated to timber processing.

OCP Africa: an ambition, “Feeding the planet”

Already the world’s largest producer of phosphates, the Societe Chérifien des Phosphates (OCP), through its subsidiary OCP Africa created last year, aims to meet the challenge of food security in Africa. According to his roadmap, “Feeding the planet”, the Moroccan relies on the availability of arable land on the continent, to establish himself as a giant of agribusiness in Africa. With an ambitious strategy: the opening of 15 new subsidiaries in 15 African countries. Côte d’Ivoire, Senegal, Cameroon, Kenya, Ghana, Nigeria, Zambia, Benin, the Democratic Republic of Congo, Angola, Tanzania, Zimbabwe, Mozambique, Ethiopia and Rwanda. A rapid offensive, based on finely targeted partnerships in the target territories. And a strong position: the group intends to be present throughout the value chain.  Of 20% of the shares in the fruit drink segment. The company’s exports jumped qualitatively with a growth of 173% in 2015, mainly on Libya and Tunisia. While the group celebrated its fiftieth anniversary, it plans to conquer new markets in Europe and Africa. Dangoté: 210,000 jobs, 80% of which will be in agriculture by 2018The multi-billionaire cement manufacturer Dangoté Green gold. He announced the creation of 210,000 jobs, 80% of which will be in agriculture by 2018. One measure, he said, was designed to breathe new life into the Nigerian economy, which was marked by falling oil prices. oil. “We should pay particular attention to the agricultural sector as far as investments are concerned, especially at a time when oil seems less and less trustworthy,” he told the local press. Brazil, which has the same peculiarities as Nigeria, has $ 350 billion of currency reserves. 80% of this amount comes from agriculture. Brazil is now the world’s largest producer of sugarcane, soybeans and poultry. ” While waiting to take the same route, he took a first step in the sector with the opening, in Kano, of the continent’s largest tomato processing plant.

OCP Africa: an ambition, “Feeding the planet” 

As the world’s largest producer of phosphates, Office chérifien des phosphates (OCP), through its subsidiary OCP Africa created last year, seeks to meet the challenge of food security in Africa. According to its roadmap, “Feeding the planet”, the Moroccan company relies on available arable land in the continent, to establish himself as a giant of agribusiness in Africa. With an ambitious strategy: the opening of 15 new branches to 15 African countries, including the Ivory Coast, Senegal, Cameroon, Kenya, Ghana, Nigeria, Zambia, Benin, the Democratic Republic of Congo, Angola, Tanzania, Zimbabwe, Mozambique, Ethiopia and Rwanda. A rapid offensive, based on finely-targeted partnerships in the target territories. And a strong position: the group intends to be present throughout the value chain, by providing local agricultural producers with what they need to develop their business. In short, complete solutions with technical and financial support. Branches in the 15 countries specializing in the marketing of fertilizers, inputs and agricultural products adapted to the local context, while developing activities in agribusiness. But by meeting sustainable development standards, said OCP representatives assuredly. “To help producers meet the needs of the people, the agricultural transformation of the world – and Africa in particular – must be based on efficient, precise and sustainable agriculture, which alone can guarantee the development of a potential likely to feed a growing Africa. This strong conviction, shared with all its partners, drives OCP Africa to develop a quest for excellence to achieve the increasing returns required for the continent, in compliance with the principles of widely-spread family-based farming in Africa.

Agrisatch, a key player in agribusiness in the subregion

 Jean-Baptiste Satchivi, before becoming a public figure in leading the Chamber of Commerce and Industry of the country, is above all a businessman who has made Agrisatch, his company, a key player in Agribusiness in the sub-region. The result of an innate sense of business at this graduate in economics and international trade and in business and development (University of Paris V, René Descartes). “It all started in 1988, when I embarked on economic activities with a small fish shop called Poissonnerie Dantopka in Cotonou,” he recalls in the press. Then, in 1988, he created the Comptoir de Distribution des Produits (CDPA), which was turned into a Limited company (LC), in just 18 months of experimentation, today leader in the distribution of food products in Benin and beyond – a spin-off in the region, with a turnover of around CFA 30 billion, especially in the poultry sector. Thanks to its ultramodern integrated poultry complex in Tori, in the city of Tori-Bossito, about 30 kilometers from Cotonou, the Agrisatch Group produces about 90,000 eggs per day. By highlighting local quality and healthy production, he helps limit the massive importation of frozen chicken in Benin. He also owns the brewery and drink Company (SBB), created ten years ago, which produces juices and a beer: the “Obama Beer”, direct competitor of “La Béninoise”, a production of the Beninese Brewery Company (Sobebra), a subsidiary of the Castel group. Today, through his mandate as President of the CCI of Benin, he encourages his compatriots, especially the young people, to avail agribusiness opportunities. 

Rouiba, a pioneer in agribusiness in Algeria

Slim Othmani is a model of the entrepreneur in Algeria, and is used to the media and international forums for his uncompromising positions with public authorities and his private sector counterparts. Pioneer in agribusiness, exporter in the Maghreb, he helps move things in the country … but far from the political circles. President of the Think Tank Care, he bet on young people by supporting young entrepreneurs, through sponsoring programs such as In Jay Algeria, sharing his own experience. Chairman of the Board of Directors of the New Conserverie Algérienne (NCA-Rouiba), the first family-owned company listed on the Algiers Stock Exchange, he is a leader in its sector of activity: juice production. Despite a context weakened by an anxiety-ridden environment marked by the devaluation of the dinar, the loss of purchasing power and inflation, and a saturated market, the group achieved a turnover of 7.85 billion dinars in 2015, an increase of 6% compared to 2014, produced 113 million liters, an increase of 8%. The company’s total balance sheet also grew by more than 1,130 billion dinars compared to 2014, due to industrial investments, including the acquisition of a second PET aseptic line. A key factor in this “good performance” for the company is the fact that the PET segment has grown by more than 60% in the number of passes, or 32 million units produced, thanks to the new installed capacity in 2015. “A historic achievement for us,” according to NCA-Rouiba’s Managing Director, Sahbi Othmani, the COE’s first cousin. NCA-Rouiba thus remains the market leader with more than 20% share in the fruit drink segment. The company’s exports jumped qualitatively with a growth of 173% in 2015, mainly in Libya and Tunisia. While the group celebrated its fiftieth anniversary, it plans to conquer new markets, in Europe and Africa.

Dangoté: 210,000 jobs, including 80% in agriculture by 2018 

The multi-billionaire cement-maker, Dangoté, also puts on green gold. He announced the creation of 210,000 jobs, 80% of which will be in agriculture by 2018. One measure, he said, was designed to boost the Nigerian economy marked by falling oil prices. “We should pay particular attention to the agricultural sector as far as investments are concerned, especially at a time when oil seems less and less trustworthy,” he told the local press. Brazil, which has the same peculiarities as Nigeria, has $ 350 billion of currency reserves. 80% of this amount comes from agriculture. Brazil is now the world’s largest producer of sugarcane, soybeans and poultry.” While waiting to take the same route, he took a first step in the sector with the opening in Kano of the largest tomato processing plant in the continent.

OCP Africa: an ambition, “Feeding the planet”

Already the world’s largest producer of phosphates, the Societe Chérifien des Phosphates (OCP), through its subsidiary OCP Africa created last year, aims to meet the challenge of food security in Africa. According to his roadmap, “Feeding the planet”, the Moroccan relies on the availability of arable land on the continent, to establish himself as a giant of agribusiness in Africa. With an ambitious strategy: the opening of 15 new subsidiaries in 15 African countries. Côte d’Ivoire, Senegal, Cameroon, Kenya, Ghana, Nigeria, Zambia, Benin, the Democratic Republic of Congo, Angola, Tanzania, Zimbabwe, Mozambique, Ethiopia and Rwanda. A rapid offensive, based on finely targeted partnerships in the target territories. And a strong position: the group intends to be present throughout the value chain.  Of 20% of the shares in the fruit drink segment. The company’s exports jumped qualitatively with a growth of 173% in 2015, mainly on Libya and Tunisia. While the group celebrated its fiftieth anniversary, it plans to conquer new markets in Europe and Africa. Dangoté: 210,000 jobs, 80% of which will be in agriculture by 2018The multi-billionaire cement manufacturer Dangoté Green gold. He announced the creation of 210,000 jobs, 80% of which will be in agriculture by 2018. One measure, he said, was designed to breathe new life into the Nigerian economy, which was marked by falling oil prices. oil. “We should pay particular attention to the agricultural sector as far as investments are concerned, especially at a time when oil seems less and less trustworthy,” he told the local press. Brazil, which has the same peculiarities as Nigeria, has $ 350 billion of currency reserves. 80% of this amount comes from agriculture. Brazil is now the world’s largest producer of sugarcane, soybeans and poultry. ” While waiting to take the same route, he took a first step in the sector with the opening, in Kano, of the continent’s largest tomato processing plant.

OCP Africa: an ambition, “Feeding the planet”

 As the world’s largest producer of phosphates, Office chérifien des phosphates (OCP), through its subsidiary OCP Africa created last year, seeks to meet the challenge of food security in Africa. According to its roadmap, “Feeding the planet”, the Moroccan company relies on available arable land in the continent, to establish himself as a giant of agribusiness in Africa. With an ambitious strategy: the opening of 15 new branches to 15 African countries, including the Ivory Coast, Senegal, Cameroon, Kenya, Ghana, Nigeria, Zambia, Benin, the Democratic Republic of Congo, Angola, Tanzania, Zimbabwe, Mozambique, Ethiopia and Rwanda. A rapid offensive, based on finely-targeted partnerships in the target territories. And a strong position: the group intends to be present throughout the value chain, by providing local agricultural producers with what they need to develop their business. In short, complete solutions with technical and financial support. Branches in the 15 countries specializing in the marketing of fertilizers, inputs and agricultural products adapted to the local context, while developing activities in agribusiness. But by meeting sustainable development standards, said OCP representatives assuredly. “To help producers meet the needs of the people, the agricultural transformation of the world – and Africa in particular – must be based on efficient, precise and sustainable agriculture, which alone can guarantee the development of a potential likely to feed a growing Africa. This strong conviction, shared with all its partners, drives OCP Africa to develop a quest for excellence to achieve the increasing returns required for the continent, in compliance with the principles of widely-spread family-based farming in Africa.

Agrisatch, a key player in agribusiness in the subregion 

Jean-Baptiste Satchivi, before becoming a public figure in leading the Chamber of Commerce and Industry of the country, is above all a businessman who has made Agrisatch, his company, a key player in Agribusiness in the sub-region. The result of an innate sense of business at this graduate in economics and international trade and in business and development (University of Paris V, René Descartes). “It all started in 1988, when I embarked on economic activities with a small fish shop called Poissonnerie Dantopka in Cotonou,” he recalls in the press. Then, in 1988, he created the Comptoir de Distribution des Produits (CDPA), which was turned into a Limited company (LC), in just 18 months of experimentation, today leader in the distribution of food products in Benin and beyond – a spin-off in the region, with a turnover of around CFA 30 billion, especially in the poultry sector. Thanks to its ultramodern integrated poultry complex in Tori, in the city of Tori-Bossito, about 30 kilometers from Cotonou, the Agrisatch Group produces about 90,000 eggs per day. By highlighting local quality and healthy production, he helps limit the massive importation of frozen chicken in Benin. He also owns the brewery and drink Company (SBB), created ten years ago, which produces juices and a beer: the “Obama Beer”, direct competitor of “La Béninoise”, a production of the Beninese Brewery Company (Sobebra), a subsidiary of the Castel group. Today, through his mandate as President of the CCI of Benin, he encourages his compatriots, especially the young people, to avail agribusiness opportunities. 

Rouiba, a pioneer in agribusiness in Algeria

Slim Othmani is a model of the entrepreneur in Algeria, and is used to the media and international forums for his uncompromising positions with public authorities and his private sector counterparts. Pioneer in agribusiness, exporter in the Maghreb, he helps move things in the country … but far from the political circles. President of the Think Tank Care, he bet on young people by supporting young entrepreneurs, through sponsoring programs such as In Jay Algeria, sharing his own experience. Chairman of the Board of Directors of the New Conserverie Algérienne (NCA-Rouiba), the first family-owned company listed on the Algiers Stock Exchange, he is a leader in its sector of activity: juice production. Despite a context weakened by an anxiety-ridden environment marked by the devaluation of the dinar, the loss of purchasing power and inflation, and a saturated market, the group achieved a turnover of 7.85 billion dinars in 2015, an increase of 6% compared to 2014, produced 113 million liters, an increase of 8%. The company’s total balance sheet also grew by more than 1,130 billion dinars compared to 2014, due to industrial investments, including the acquisition of a second PET aseptic line. A key factor in this “good performance” for the company is the fact that the PET segment has grown by more than 60% in the number of passes, or 32 million units produced, thanks to the new installed capacity in 2015. “A historic achievement for us,” according to NCA-Rouiba’s Managing Director, Sahbi Othmani, the COE’s first cousin. NCA-Rouiba thus remains the market leader with more than 20% share in the fruit drink segment. The company’s exports jumped qualitatively with a growth of 173% in 2015, mainly in Libya and Tunisia. While the group celebrated its fiftieth anniversary, it plans to conquer new markets, in Europe and Africa.

Dangoté: 210,000 jobs, including 80% in agriculture by 2018 

The multi-billionaire cement-maker, Dangoté, also puts on green gold. He announced the creation of 210,000 jobs, 80% of which will be in agriculture by 2018. One measure, he said, was designed to boost the Nigerian economy marked by falling oil prices. “We should pay particular attention to the agricultural sector as far as investments are concerned, especially at a time when oil seems less and less trustworthy,” he told the local press. Brazil, which has the same peculiarities as Nigeria, has $ 350 billion of currency reserves. 80% of this amount comes from agriculture. Brazil is now the world’s largest producer of sugarcane, soybeans and poultry.” While waiting to take the same route, he took a first step in the sector with the opening in Kano of the largest tomato processing plant in the continent.


 

Author: Lilia Ayari // Photos: Farmers and gatherers © AFBD

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